Day and Night is the first place anyone mentions when you ask about Udon Thani nightlife. It is the largest concentration of beer bars in the city, and for most visitors it is where the evening either begins or ends. But if you walk in without knowing how the place works, you will waste time sitting in the wrong bar, overpaying for drinks, or wondering why the place feels dead when you were told it would be buzzing.
Here is everything you need to know about Day and Night in 2026, based on verified information and regular visits, not recycled blog posts from 2018.
Where It Is and How to Find It
Day and Night sits on Soi Samphan Thamit, the same street locals call Soi Sampan or Soi Farang. It is a covered complex of beer bars set back slightly from the main road, right in the middle of Udon Thani's foreigner nightlife zone.
If you are coming from Central Plaza or UD Town, head toward Soi Sampan and you will see the entrance. It is impossible to miss once you are on the right street. The Pannarai Hotel is nearby and makes a useful landmark if you are navigating by Bolt or Grab.
The complex shares the neighborhood with two other bar areas: Soi Sampan itself, which has 17 bars lining the road including Fun Bar, Irish Clock, and Vikings Corner, and Nutty Park, which sits just south on Prajak Sillapakom Road with 14 bars. All three areas are within a five-minute walk of each other. You can cover the entire Udon Thani foreigner nightlife scene on foot in one evening.
What Day and Night Actually Is
Day and Night is a semi-open-air complex with 13 bars currently operating as of early 2026. Each bar is its own small operation with its own staff, its own drinks menu, and its own personality. Think of it as a beer bar food court. You walk in, browse, and sit wherever catches your eye.
The bars are arranged in rows inside the complex. The ones near the front entrance tend to be the busiest and most established. The ones further back get less foot traffic, and some compensate by adjusting their prices upward, which is the opposite of what you would expect. Walk the full complex before sitting down. It takes three minutes and saves you from committing to a dead bar when a better one is ten steps away.
Most bars have open-air seating, pool tables or Connect Four boards, TVs showing sports, and a handful of girls working behind or around the bar. It is a beer bar setup, not a go-go club. Nobody is dancing on stage. The entertainment is conversation, bar games, and people-watching.
The complex opens in the afternoon, but nothing much happens until around 7 PM. The peak window is 7 to 10 PM, when the bars are staffed, the girls are out, and the energy is at its highest. After 10 PM things start thinning. Some bars inside Day and Night will stay open without restriction until the last customer leaves, which is unusual for Udon Thani where most places close by midnight to 1 AM.
The Bars Worth Knowing About
With 13 bars to choose from, quality varies. Here is what to look for and what to avoid.
The front bars are where most people end up, and for good reason. They get the most foot traffic, which means they attract the most girls and the most customers. The atmosphere feeds on itself. If a bar has five or six people sitting in it, more will follow. If it is empty at 8 PM, it will probably stay empty.
Bangkok Bar is the newest addition. Formerly Oh La La, it was sold, renovated, and reopened under new ownership in 2026. Worth checking out to see what the new owners have done with the space.
The Scotsman is a drinking-only bar with no bar girls. If you want a beer without anyone sitting next to you asking for a lady drink, this is your refuge. Straightforward pub atmosphere.
A few bars have been called out in reviews for aggressive staff, watered-down drinks, or prices that do not match what the neighbors charge. The simple rule: if a bar does not display its prices, ask before you order. And if the staff seem pushy or the vibe feels off, you are three steps from the next bar. Use those steps.
Prices: What You Will Actually Pay
Drink prices across Day and Night are fairly consistent, with small variations bar to bar.
Big bottles of domestic beer (Leo, Chang, Singha) cost 100 to 120 baht. Some bars at the quieter end of the complex charge a bit more. A few charge less to pull in customers. Either way, you are paying about a third of what the same beer costs in a Pattaya beer bar.
Imported beers like Heineken and Tiger run 120 to 180 baht. Spirits and basic cocktails are 130 to 200 baht depending on the bar and the pour.
Staff drinks cost 150 baht each, with a few bars charging 160. This is how the girls earn their income. If a girl sits with you and you are enjoying the company, buying her a drink or two is the standard practice. Nobody will pressure you. The vibe in Udon Thani is notably more relaxed than anything in the tourist south.
Bar fines are a flat 500 baht. That is what you pay the bar if you would like a girl to leave with you. What happens after that is a private arrangement between two adults.
For comparison: Fun Bar on Soi Sampan, a two-minute walk from Day and Night, has Leo and Chang starting at 70 baht and Heineken at 90. You can check their full drinks menu online. It is one of the cheapest options on the strip and a good place to start before exploring Day and Night.
How the Evening Works
If this is your first time at Day and Night, here is the rhythm of a typical evening.
Most people start their night elsewhere. Eat at the UD Town night market (five-minute walk, full meals for 60 to 80 baht) or grab early drinks on Soi Sampan. Restaurants catering to foreigners in the area usually stop serving around 10:30 PM, so eat before that if you want a proper sit-down meal.
Head to Day and Night around 7 to 8 PM. Walk the entire complex first. See which bars have the most girls, the best energy, and the friendliest faces. Then sit down. Order a beer. If a girl catches your eye, make eye contact. If she comes over, chat. If you want to buy her a drink, go ahead. If not, nobody cares.
The peak runs from about 8 to 10 PM. This is when the complex is at its liveliest. After 10 PM, some customers drift to Nutty Park or the clubs. After 11 PM, the freelancer scene picks up on the road outside the complex at the junction with Prajak Sillapakom Road. For more on that, read the freelancers guide.
By midnight to 1 AM, most of Udon Thani is winding down. Some Day and Night bars will stay open later if there are still customers, but do not count on a 2 AM party. This is not Pattaya.
Day and Night vs Nutty Park
First-timers often ask which one to visit. The answer is both. They are a two-minute walk apart and serve different crowds.
Day and Night (13 bars) tends to attract a slightly younger crowd, both among the girls and the customers. The energy is higher. The bars are more compact and the complex layout means you are surrounded by options. If you want to bar-hop within a small space and see who is around, start here.
Nutty Park (14 bars) is just as popular but with a more laid-back feel. The crowd skews a bit older. Pool tables are a bigger part of the scene. Regulars know each other by name. If Day and Night feels like the main event, Nutty Park is where you go when you want to slow down and settle in.
Prices are nearly identical across both areas. Bar fines, staff drinks, and beer prices are all within 10 to 20 baht of each other. Some girls move between the two complexes during the evening, and a few come over from massage shops once their shifts end.
The smart play is to start on Soi Sampan for early drinks, walk through Day and Night at its peak, and finish at Nutty Park or head to Yellow Bird nightclub behind the Charoen Thani Hotel if you want to keep the night going past midnight.
What to Watch Out For
No prices on the menu means trouble. Most bars in Day and Night are straightforward. A few are not. If you cannot see a price list displayed somewhere, ask before you order. Some bars charge 300 baht or more for staff drinks that cost 150 everywhere else.
The back bars are not always cheaper. Common sense says the bars with less traffic should charge less to attract customers. Some do the opposite. They charge more because they need higher margins to survive on fewer customers. Stick to the front and middle of the complex unless a back bar is giving you a specific reason to stay.
Late nights can get messy. After 11 PM, the crowd changes. More alcohol, more attitude. Fights are rare but they happen, usually between drunk foreigners rather than locals. If the energy turns negative, leave. Every other bar in the complex is ten steps away.
Phone-zombie girls are not playing hard to get. If a girl is glued to her phone and barely making eye contact, she is not interested. Do not waste your evening. Move to another bar where the girls are engaged and friendly. There are plenty.
Do not run a tab. Pay for each round as it comes. This is the simplest way to avoid any billing surprises at the end of the night.
What Has Changed in 2026
Day and Night has seen some movement this year. Oh La La was sold, fully renovated, and reopened as Bangkok Bar. It is worth a look to see what the new owners have done with it.
Just outside the complex, Cheers Club at the end of Soi Sampan is up for sale. It was formerly a full hotel, not just a bar, so the property is substantial. Sunny's bar, which had opened opposite Cheers, closed due to low attendance but has since been sold to new owners.
The core of Day and Night has not changed dramatically. The bars that have been here for years continue to operate. The complex itself is well-maintained and the atmosphere remains what it has always been: friendly, low-pressure, and affordable. Bars come and go in any nightlife area. The location itself keeps ticking over.
Getting There and Getting Home
Bolt and Grab both work in Udon Thani. Download the apps before you arrive. A city ride costs 80 to 150 baht. From the airport it is about 200 to 350 baht to the bar area. Late-night surcharges add 20 to 50 percent.
If you are staying within walking distance of Soi Sampan, you do not need transport at all. Day and Night, Nutty Park, and all 17 bars on Soi Sampan are within a ten-minute walk of each other. For hotel options nearby, the guest-friendly hotels guide covers places from 500 to 2,800 baht per night, all within easy reach of the bars.
Want to connect with someone before your trip? MyAsianFriend.com lets you chat with real, ID-verified Thai women from the Udon Thani area. New accounts get free credits to start conversations. No subscriptions, no fake profiles. Some of the women you will meet at Day and Night are already on there.
The Bottom Line
Day and Night is the center of Udon Thani's nightlife for foreigners, and in 2026 it remains exactly what it has always been: a compact, affordable, low-pressure collection of beer bars where you can spend an evening for a fraction of what the same night would cost in Pattaya or Bangkok. Show up around 7 PM, walk the full complex, sit where the energy is, and let the evening unfold. It is that simple.
For more on the broader Udon Thani nightlife scene, read the first-timers guide. For a full price breakdown, check the cost of a night out. And if you want a good starting point on Soi Sampan before heading into Day and Night, Fun Bar at 1713 Soi Sampantanit has the cheapest beer on the strip and none of the nonsense.
Frequently Asked Questions
How many bars are in Day and Night?
Currently 13 as of early 2026. The number fluctuates as bars open and close. Nutty Park next door has 14, and Soi Sampan has 17.
What time does Day and Night open?
The complex opens in the afternoon but nothing much happens until around 7 PM. Peak time is 7 to 10 PM. Some bars stay open past midnight until the last customer leaves.
How much does a beer cost at Day and Night?
Big bottles of domestic beer (Leo, Chang, Singha) run 100 to 120 baht. Imports like Heineken cost 120 to 180 baht. Staff drinks are 150 baht. Bar fines are 500 baht flat.
Is Day and Night safe?
Yes, for the most part. It is a well-established complex in a small city with very little tourist crime. The main risks are overcharging at a few bars (check prices before ordering) and occasional late-night confrontations between drunk foreigners. Use common sense and you will be fine.
Is Day and Night better than Nutty Park?
They are different, not better or worse. Day and Night tends to have younger girls and more energy. Nutty Park is more laid-back with an older crowd. Both are equally popular and within a two-minute walk of each other. Visit both.
Do I need to speak Thai at Day and Night?
It helps. The girls at Day and Night speak less English than you would find in Pattaya or Bangkok. A few basic phrases go a long way. But plenty of visitors get by with smiles, gestures, and Google Translate.